Search Results for: loyalty

The InterContinental Hotels Group several years ago ripped up its direct mail strategy to loyalty members, and started from scratch.

Loyalty marketer Rewards Network Inc. has named Bruce W. Mainzer as chief marketing officer.

Loyalty Lab, a CRM direct marketing agency, and Harte-Hanks, a direct and targeted marketing company, have teamed up to expand loyalty and relationship marketing options to marketers, especially at retail.

Database marketing agency Merkle has hired Paul Bowman to serve as managing director of customer strategies.

I could almost hear the at Apple in my New York office. The company messed up this summer by cutting the price of the iPhone by $200 after thousands of

Economic mood The economy is a core influence. When it is positive, shoppers feel more freedom to be selective about where and how they shop. When the

CAMPAIGN OF THE YEAR PRODUCT RED CLIENT: Gap, Inc. AGENCY: A Squared Group The promotions agency A Squared Group pulled off an amazing feat last year

It was not that long ago that five superheroes took over television programming and the toy aisle. The Power Rangers, who turn 15 this year, were born

Think viral marketing is hard? Try antidote marketing, applying a tourniquet-or a full-body cast to a brand injured by toxic public relations hits. Plenty

Some BMW of North America dealers have seen conversion rates as high as 10% to recent prospect mailings created using a new system that’s designed to build customer loyalty.