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Potluck season is in full swing here in the Upper Midwest. We wrapped up the school year with a picnic outside the old middle school curried rice, mac

(Direct Newsline)—Marketers: Wary of associating with the uncertainties of blogs and unruly bloggers? Why not leapfrog directly to podcasting? At least that’s the advice offered by several advertisers at a recent Ad:Tech Chicago session on RSS and podcast advertising.

Marketers: Wary of associating with the uncertainties of blogs and unruly bloggers? Why not leapfrog directly to podcasting? At least that’s the advice offered by several advertisers at an Ad:Tech Chicago session on RSS and podcast advertising.

Kelly’s Kids Promotes Seasonal Collections Kelly’s Kids, which touts itself as the largest home party business specializing in children’s apparel, hit the mail with its fall 2006 catalog targeting consumers directly. According to a note from Kelly on …

When the phone rings in consumer affairs, marketing should listen in. Marketers could learn a lot about how their promotional offers are playing in Peoria—and improve their ROI along the way. Hal Stinchfield, founder of fulfillment consultancy Promotional Marketing Insights, talks about how consumer complaints make for better offers.

As a direct marketer and a newlywed, I was shoved from the Knot to The Nest immediately after my wedding date. I found it presumptuous on their part. The Knot/The Nest also seems to use some other not so nice tactics

According to Return Path, not only is Google’s contextual ad program not adversely affecting advertisers, Gmail address holders respond better than subscribers to other services.

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As it prepared to debut its new video service last winter, Cingular Wireless had a challenge: explaining and demonstrating the everyday relevance of Cingular

The accepted wisdom in selling cars is that customers start looking for their next ride the moment they drive their current purchase off the lot. But the Internet and its research possibilities have added focus to the last eight to 12 weeks of that decision process, making that the most crucial time in which to reach the prospect and convert him or her from a digital tire-kicker to a showroom visitor. A couple of leading automotive Web retailer networks have taken this time crunch to heart and added recent features to their marketing and promotional programs that should help pull customers off their desktops and onto the lots of their dealer-members.