Search Results for: data

Analyzing inbox placement helped Liberty Mutual create models to determine recipients’ likelihood to engage with their messages.

The California Consumer Privacy Act is now the toughest data privacy law in the country. Here’s what it means to marketers around the U.S.

Marketers to realize that humans need data as much as data needs humans. Here’s why.

Learn how the UN Foundation revamped its email strategy in three months, and reengaged sleepy subscribers.

A multichannel content marketing campaign for a large retail customer helped First Data encourage employee use of its Money Network payroll solution.

Unlike many B2B marketers, James Furbush of Lord Hobo Brewing has one clear metric to track when it comes to tracking success: Are we selling more beer?

The report outlines five insights on how the chief growth officer is advancing the growth agenda.

Attribution has been the talk of the town for years, but despite its prominence conversations
about it rarely mention a more important aspect of measurement—incrementality.

A partnership with the Volvo Ocean Race helps HCL Technologies showcase the brand’s capabilities and build customer relationships.

As influencer marketing has modernized so too has the ways in
which marketers can capitalize on influencer’s powerful draw.