Ziff-Davis-ZD Net ZD Net is a Web-based source for computing and Internet information. The file supplies the names of 600,000 subscribers to this service.Cost:

First Data Solutions, Omaha, NE, reduced its work force by 98 employees-approximately 11%-on May 15, a company spokesperson said. The cuts were made across

Moments before becoming the first man ever to go to the electric chair, William Kemmler complained about his press coverage. "I'm bad enough," he said.

Demarcation lines have faded. Direct marketers are respectable at last. Almost as respectable as general advertising executives. Certainly as respectable

A FEW TRENDS have come to light in our semiannual roundup of new database products. Most strikingly, the advent of increasingly powerful desktop computers

Database marketers have a new resource available. It's R. K. Sher & Associates, Highland Park, IL, founded by longtime industry leader Bob Sher. Sher

In May, during a commencement speech, Vice President Al Gore called for an "Electronic Bill of Rights" to allow Americans to protect their privacy.In

Once upon a time there was a direct marketing campaign that didn't get any response.What-no flurry of telephone calls? No BRCs returned? Nothing.Not that

There was a time not long ago when marketing decision makers regretted they didn't have enough information.In the world of information, especially database

Most would agree that fulfillment is not one of the more exciting ends of the promotion business, yet few could deny that 1997 gave the industry's workhorse