Search Results for: data
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Beer Here?
Yowza. No wonder beer.com has fans spanning the globe. How could the hobby site give away free beer in an online sweeps open to consumers in states and
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The PROMO 100 – Top 20
1. DRAFTWORLDWIDE, INC. 633 North St. Clair Street Chicago, IL 61611Telephone: 312-944-3500;Fax: 312-944-3566CEO: Howard DraftOffices: New York City,
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Mother, May I?
Marketers targeting kids online have until April 21, 2000, to set up parental consent procedures under the Children’s Online Privacy Protection Act that
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TOOLS
Fresh off the shelf MarketSource Field Services, Cranbury, NJ, is upgrading its field sales reporting system to let packaged goods marketers store data
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Grand Entrance
Toronto-based The Wolf Group in April acquired The Grand Group, a Chicago-based promo agency with clients including Old Navy, Jim Beam Brands, Kraft Foods,
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Agencies
Getting the Most Value From Your Marketing Database
THE FIRST STEP in building an effective case for a marketing database is to determine the scope of your effort.Traditionally, organizations have embarked
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Agencies
Surf Before You Fly
SO WHAT DO you do while waiting to board a plane? That downtime could be spent checking stock quotes, sending e-mail, Web surfing-and taking in marketing
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Agencies
Dissent Over Incentives
THERE ARE worse ways to build a database online than with bribes, especially if a site’s purpose is data collection first and e-commerce second.But greasing
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Agencies
Living in an Opt-in Environment
SURPRISES in legislation are rare. Which makes a recent event in the European Parliament quite unusual. Minutes before a debate on the distance selling
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Agencies
Now Buy the Vest
IN AN EPISODE in the second volume of “Maus,” the withering account of his family’s Holocaust experience, Art Spiegelman is approached by a man who tells