Search Results for: data
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Agencies
TECHNOLOGY: Shape Up
Perhaps we’re a bit traditional, but we sort of expect CD-ROMs to be round. Disc-shaped, in fact.So we were surprised recently by a CD-ROM in the size
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Agencies
Blame Canada? Not so Fast…
Should we blame the government?Or blame society?Or should we blame the images on TV?NO! Blame Canada!- Trey Parker and Marc ShaimanBefore you ask, no,
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Agencies
Promoting Intelligence: IBM’s direct response effort touts business services
On the off chance anyone worried that IBM was lacking in business intelligence, the company has decided to spend $30 million to make sure we all know
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Agencies
Look Back, Look Forward, Look Out: Databases fuel one-to-one communication
EBay, the online auction service, had a problem earlier this year: Although visitors to its “my eBay” Web pages were able to specify the categories they
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Agencies
Site Unseen: The American Diabetes Association custom builds its Web sites
With its year-old custom Web page program, the American Diabetes Association has demonstrated that consumers respond well to tailored offerings. Visitors
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Agencies
Off the Straight and Narrow Path
If you’re a marketer who uses regression models, you need to understand the topic of nonlinearity: What it is, why it is important, how it could improve
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Agencies
Viking Goes One-Up
Viking Office Products is bringing a one-to-one targeting strategy to many of its 157 catalog marketing programs. The $1.7 billion cataloger’s latest
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Agencies
Where the Girls Are: Target Market Concepts gives samples to roller-skating teens
Looking for a place where teenagers can have good, wholesome fun? If that seems a contradiction in terms, you don’t know the venues Greg Sobocinski does.As
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Agencies
California Opts In
Modeled on European law, pending bill would require written permission for transfer of personal dataCalifornia could become the first state to adopt European-style
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Count Countdown: What marketers can look forward to in the 2000 Census.
Sometime by the end of the year, Americans will become intimately familiar with the phrase, “This is your future. Don’t leave it blank.”This month the