Search Results for: data

Customer relationship management gurus have integrated billions of bytes of customer data from dozens of divergent databases and spent hundreds of millions

Simon & Schuster may not have known how much it would need to spend to clean its contact database, but it knew what not doing the job was costing: Every

Singapore agencies dominated the Promotion Marketing Awards of Asia, with Bates/141 Singapore and its client Asia Pacific Breweries taking top honors

Traveling Salesmen Events let consumers touch brands By Matthew Kinsman Event marketing is expensive, time consuming, and in an age when ROI is king difficult

Findyourspot.com at Postal Address Within the past 12 months, 299,141 people have filled out an online lifestyle and interest quiz. The quiz matches new

Amazon.com will change its privacy policies again after reaching an agreement with 12 states. Under the agreement, Amazon will provide heightened protections

The agreement between Microsoft’s bCentral, could be worth millions of dollars within a few years, according to infoUSA officials. Under the terms of

Microsoft will offer both business and consumer leads through its bCentral Web site (http://www.bcentral.com). BCentral will offer 24 customer leads free

(Re: Loose Cannon: Will DM Play on Main Street? DIRECT Newsline, Sept. 23) Good comments. One aspect of the equation is missing. Finding a sales force

Blumenfield Marketing Inc. will change its company name to BMI Fulfillment Services. The Norwalk, CT-based firm has shifted its core business from programming