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Borders is out with a sweepstakes targeting loyalty program members that sends the winner on a trip to the “50th Annual Grammy Awards.”

FRIENDLY’S ICE CREAM CORP.: has once again launched its annual Valentine’s Day fund-raiser for Easter Seals to benefit children and adults with disabilities.

Laptops usually aren’t seen as fashion statements. But they were at an event hosted last year by Dell Computer. Dell wanted to showcase the new color

CARVEL Believe in Holiday Magic Sweepstakes Carvel and Warner Home Video have teamed up to run an instant-win game tied to the DVD re-release of film

The way to a man’s heart may be through his stomach. But for Yankee Candle, the way to a shopper’s wallet is through the nose. The retailer which has

Steve Ledoux, a 47-year-old realtor from California, has won more than 500 sweepstakes and contests since the 1990s. He has walked away with a dozen trips,

If you want to generate buzz, give people something to talk about. That’s what Lane Bryant is doing with its first-ever viral campaign for the Right Fit

If consumers are having an easier time finding that loaf of bread or catching a sale on a favorite snack, there’s a reason. It’s all part of a growing

Borders has begun entertaining customers in stores with cooking demonstrations and a book club series, all on Borders TV. Borders is not the only retailer

Optimistic by nature, we marketers tend to rally behind the next big thing faster than you can say sub-prime mortgage. In 2008, marketers should avoid