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At the turn of the millennium, Slim-Fast was a leading weight-loss brand with a catchy name and heralded by celebrity endorsements. The brand’s U.S. sales

One sip of The Glenlivet can tell you an entire story. The creamy notes of oak combined with the clean balance of citrus and spice has always been rewarding.

Late last year, facebook founder and CEO Mark Zuckerberg declared that Beacon, Facebook’s new ad platform, would reinvent the advertising and marketing

An amazing transformation is occurring in the way that consumer brands are building direct and insightful bonds with consumers. With new technologies

This issue marks the 12th issue of Promo magazine that I’ve edited. Making it to that threshold seems as a good time as any to take stock of the publication’s

Psst. Hey, Bud. Want a free $500 Target gift card? How about a $250 Victoria’s Secret card? Or a $100 card for Toys Us, no charge? Just fill out this

It Used to be easy in 1992. When Robert Wolfe wanted to attract customers to the first Moosejaw Mountaineering outdoor store in Keego Harbor, MI, he and

Carol Kruse’s world got a lot bigger in 2006. From overseeing interactive marketing for Coca-Cola North America, she stepped up to take charge of marketing

Campbell Soup Co. is stepping up its efforts to support the American Heart Association’s (AHA) Go Red for Women campaign with everything from a branded entertainment segment on an ABC soap opera to fund-raising activities.

The Dial Corp. is promoting an addition to its Renuzit air freshener line with a contest offering the chance to win a home makeover.