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New Corporate Brand Identity Encompasses Broad Range of Performance Marketing Services

Land O Lakes is ending its Real Rewards program after less than a year.

The company said it plans to shift gears after launching the test program, which offers prizes based on purchases of Land O Lakes products. The program, which launched last July, runs through mid June.

Bon-Ton stores are trading coupons for gently used clothing and textiles to promote its latest Goodwill drive.

Customers who make a donation through April 7 at Bon-Ton and participating Goodwill locations will receive a 20% off coupon toward the purchase of new merchandise for each item donated.

Airplane trips can be anxiety-ridden for obvious reasons. So it makes sense that Pepcid was on hand, providing 100,000 two-count samples of the chewable

If you’re of a certain age, you’ll remember which cigarette brand claimed to taste good, like a cigarette should even if you don’t smoke. You may also

Beginning next month, U.S. households will receive a tax rebate check from the federal government. The money is intended to stimulate economic activity

NONNI’S FOOD CO. Old London Skinny Jeans Challenge Biscotti maker Nonni’s Food Co. is promoting its Old London snacks that targets women who want to fit

Denny’s is playing off the current political season with a marketing campaign that urges people to vote, not for the remaining presidential candidates,

Not all digital marketing happens in cyberspace. It can start on a physical disc and get attached as a premium to some other product. Pick the right product

KFC is changing its recipe. Not the way it seasons chickens it perfected that a long time ago. But it is reaching for a new audience: 18- to 25-year olds