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After operating stores for 69 years, Dollar General somehow still lacked a customer database. So the retailer came up with a clever way to build one

If a recession hits, will interactive marketing be one of the first budget lines on the chopping block? That question hangs in the air over the 2008 Promo

Social media, coupled with new gadgets, have conditioned Web and cellphone users to interact with brands more than ever. Indeed, our judges for Promo

In the old days bakeries used to make home deliveries for bread. Mrs Baird’s Bakeries is sort of reviving the tradition in celebration of its 100th year

The launch of the new Peapod Program in the LinkConnector Affiliate Marketing Network gives affiliates something to bite into.

Barilla has partnered with children’s book publisher Scholastic for a free book with the purchase of Piccolini pasta, a new product just for kids

Unilever USA’s Wish detergent is out with a sweepstakes that offers the chance to make people’s dream jobs become a reality.

A recent online survey of 523 e-mail marketers conducted by eROI, an e-mail marketing agency, found that just 30% of the respondents indicated that they use confirmed (or double) opt-in for signing up consumers.

The launch of the new eCampus.com Program in the LinkConnector Affiliate Marketing Network brings affiliates Back to School to gain new opportunities at earning big.

Unilever’s Country Crock brand is out with a cause-marketing campaign that invites people to share their health improvement stories to benefit a national food bank network.