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Letters in response to Loose Cannon: Two Young Men Meet The Wizard From Oz, Direct Newsline, Monday, June 02, 2008

When Maxwell Smart and Agent 99 wheel away from danger on a silver Vespa LX 150 in “Get Smart,” the scene will likely spark an impulse among some viewers to hop on one those sleek Italian scooters themselves

All Hispanics are not alike. As with any demographic group, consumers with Latino cultural backgrounds break into various sub-segments, each with special

MCDONALD’S: in offering customers in southern Los Angeles a $10 discount and a complimentary second visit to SeaWorld through June 23

Stop & Shop is pushing a new 10% discount coupon for customers to apply to their next order to drive store traffic and drum up good will.

Wyndham Worldwide has updated its guest loyalty program with a new name to better reflect its global offerings.

WENDY’S: is rolling out new Kids Meal premiums based on Screenlife, LLC’s Scene It

HEBREW NATIONAL: is teaming up with grill expert Elizabeth Kamel to teach people how to have a successful summer cookout

Escalating the arms race in the online pizza category, both the Pizza Hut and Papa John’s chains this week rolled out desktop widgets that let users place their online orders without surfing to the companies’ Web sites

When it comes to reaching shoppers, in-store samples, package ads and coupons are influential, according to a recent survey.