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Thanks to sky-high gas prices and a tight economy, retailers are using free gasoline as incentives to boost sales.

Sears Holdings Corp. is offering $75 Shell gas cards to customers who spend

Retailers are flexing their marketing muscles to help promote the upcoming release of “The Incredible Hulk” with products, an instant-win game and gifts cards.

ADPACK USA: has named advertising agency Creative Jones as the winner of the firm’s second annual Tissue Tactics Contest. The promotion challenged agencies to use tissue packs to create a marketing campaign.

7-Eleven is launching a buzz marketing campaign to raise awareness around its iconic Slurpee brand among 16- to 20-year olds.

Simon Property Group is back again with a cooking event just for kids that also doubles as a cause marketing effort to benefit local hunger-relief organizations.

In an exclusive deal, Taco Bell will dedicate 100% of its print advertising budget to support its new line of frozen beverage drinks to Time Inc.

Integrated marketing agency Draftfcb was the big winner at this year’s annual Tempo awards presented by the Chicago Association of Direct Marketers, walking away with 25 of the 113 campaign-related awards presented, including nine first-place trophies.

International House of Pancakes (IHOP) is teaming up with Minor League Baseball to celebrate its upcoming 50th birthday via a cross-country summer road tour.

Kraft Foods’ Athenos brand is running its first on-pack movie promotion tied to Universal Picture’s upcoming release of “Mamma Mia.”

A New York Cold Stone Creamery franchisee will roll out a mobile- and Web-based coupon promotion offering 8-cent ice cream scoops on June 8.