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Want proof that referral-marketing strategies are a cost-effective way to grow your e-mail file? Here are two informative numbers

The expansion of the U.S. audience for mobile text messages should lead to expanded opportunities for SMS marketing, according to a new white paper from Nielsen Mobile, the telecom and mobile media research arm of The Nielsen Co.

It’s sort of like Elf Yourself, but once you add in a bucking green-nosed reindeer and a high-speed rendition of “Jingle Bells,” you now have the Lucky Buck Off.

It’s a scene that will probably be repeated in millions of American homes during the holiday season: families huddled around the TV to watch the newly released “The Dark Knight” DVD while chowing down on pizza

Coca-Cola is sponsoring an instant-win game at Carl’s Jr. and Hardee’s in partnership with the rock band Rev Theory.

Nabisco is kicking off a holiday campaign around the art of simple entertaining at home with family and friends.

Zatarain’s, a New Orleans food company, has named Alcone Marketing Group as its agency of record for its line of New Orleans style foods.

Dr Pepper’s offer to give everyone in the U.S. a free soda if Guns N’ Roses’ much-delayed album “Chinese Democracy” came out in 2008 has turned out to be not exactly what the Doctor ordered.

A new venue for sampling is being tested by the likes of Juicy Juice, Tabasco, General Mills and Martha Stewart: meal assembly kitchens. There are 1,002

Vying for the attention of consumers who are inundated with marketing messages is no easy task, especially in this challenging economic environment. So