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Sluggish behind the wheel, Forgetful. Technologically challenged. Oblivious to current events. A simple Internet search reveals that there’s no shortage

The Dole Food Co. owns some of the world’s most popular products. But it is hardly immune to the recession. Customers have changed where and how they

For Dole Foods, the standard way to promote its Fruit Parfaits would have been to push out a national FSI and maybe deploy some in-store materials. But

Loyalty rewards and discounts played a big role in shopping plans this holiday season.

Mobigosee, a leading innovator of transformational mobile marketing technology, today announced that

Consumer confidence and spending began to dwindle as early as spring 2007, according to a new study from Experian Marketing Services.

It seems a perfect match. A cute little puppy and a product that removes pet stains.

People don’t often give perfect strangers a hug on the streets of New York City, but street teams are making that risky move in the spirit of an HBO campaign to tie some of its shows to the 50th anniversary of the peace sign

According to the latest figures released by Nielsen Online, the Xbox 360 is getting a lot of online buzz this holiday season.

Retailers seem to be connecting with shoppers this holiday season—maybe not through their wallets, but through their ads and promos.