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Marcal, the oldest recycled paper maker in the country, emerged from bankruptcy last year and began the journey to reinvigorate its brand

We hear about it everywhere. Economic news going from bad to worse, the real estate crisis, record debt levels, stock market volatility, food and energy inflation

Land O Lakes crunched some of its shopper marketing data to come up with its first in-store program specifically designed to boost sales of its premium deli cheeses

People don’t really like talking about diapers for adults. And adults who need them don’t always like to accept that fact.

Among almost all forms of performance-based online advertising, not many have enjoyed the fame and notoriety that incentivized marketing has. Its initial rise to prominence took place in a similar setting – a media…

EBay is continuing to experiment with a shopping rewards program and has invited a select group of members to test drive the inner workings

If you’re not SMS-ing with your clients, your competition has beat you to the punch. Here’s your SMS Crash Catchup Course

You most likely have a digital-marketing strategy to find and educate your online shoppers

Dreyer’s/Edy’s is about to embark on its fifth year serving up ice cream socials in thousands of neighborhoods across the country

New media investment banking firm provides report to newspaper industry with roadmap for restructuring core business model, generating new digital media revenue steams, harnessing the power of the blogosphere and outlining acquisition targets areas.