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The National Retail Federation’s most recent back-to-school shopping survey, “2009 Back to School Consumer Intentions and Actions Survey,” shows that the economy will put some downward pressure on back-to-school and back-to-college spending this year.

My WishList is an annual promotion that provides American Express card members with exclusive access to a limited supply of unique items and experiences across four different pricing categories

Friskies dry cat food was struggling to differentiate itself in the marketplace. Cat owners liked variety, but instead of buying multiple Friskies products, they were buying across brands

In 2007, Scott created a “dichonario”, a multimedia dictionary of Spanish proverbs. Playing off the success of that campaign, in 2008, Scott launched Dichomania!

9Lives was suffering from brand maturity and heavy competition and needed invigoration

Just in time for back-to-school shopping, Sears has built out its main Web site with the launch of GiveTogether, a free online gift platform that lets

Office Depot and Foot Locker are hoping to attract back-to-school shoppers in a duel promo offering discounts and other incentives

Spending on school supplies has hit the chopping block

Coffee titan Starbucks is running a “Free pastry Day” national promotion this morning. All its participating stores will offer customers a free pastry with purchase of a coffee drink from opening until 10:30 a.m. local time—or until the pastry supply runs out

Premium soda brand Jones Soda, which styles itself “the Official Soda of the Roadtrip,” wants to see where people are going on their own driving vacations this summer and will put the finalists of a North American travel photo contest on an international run of its product bottles