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7-Eleven, Inc. has begun a month-long campaign to introduces its version of iced coffee with cheeky new marketing that references cup sizes

Mobile users, especially younger ones, are sending and receiving text messages at a frenetic pace, according to various sources.

Orange Julius is encouraging consumers to try its new Light Smoothies with a coupon that can be downloaded from its Web site

In the Down Economy, more consumer packaged goods (CPG) companies are turning online to connect with consumers and offer discounts. Many studies have

Sometimes Attack Marketing Works Out even better than the commanders strategized. Take Southwestern chicken chain El Pollo Loco. When KFC launched grilled

If you’ve ever been to one of outdoor outfitter Cabela’s retail locations, you’d remember it. The company, which started out selling fishing lures by

Admittedly, we still don’t understand what the “1 Simple Rule” being touted by many flogvertisers actually is. Every time we see the line, “1 Rule to Weightloss: Obey” or its related iterations, all we think of is Andre the Giant…

In Part 1 of the World of Free, the emphasis was on doing what we like to do because we’re not as smart as you. Perhaps it’s because we never went to business school and are still trying to make up for it. Regardless, we find it…

The fact that marketers have placed a bigger emphasis on ROI during the recession is nothing new, but new data published by PROMO magazine offers a unique peek into this trend.

Lea & Perrins has launched a new sauce, Lea & Perrins Thick Classic Worcestershire Sauce. The timing is great. Summer’s about here, people are firing up their BBQ grills and outdoor picnics are being planned