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New Yorkers are sadly accustomed to seeing people living in boxes. But during the second half of October they could also see a handful of people dressing in cardboard and interacting with the world

According to Google ThinkHoliday, nearly half of consumers have already made holiday purchases as of Oct. 5, with half of consumers researching/shopping early to get ahead of the rush.

Groupon, the shopping Web site that offers a daily deal from local businesses, has entered into a partnership with eBay to offer incentives to eBay loyalty members who participate in Groupon deals

Barnes & Noble has launched a loyalty club for parents and others who purchase items for children. The club, B&N Kids’ Club, is available in-store and online and offers exclusive deals

Genesis Today, the maker of SuperFruit Juices, made the most of testing a sampling campaign by staging it in close proximity to one of its production facilities so the logistics of supplying product

Now that the talk is less about social media replacing email and more about how the channels complement each other, marketers are striving to ensure that they obtain maximum synergy from using them together. John Foley, Jr., CEO of marketing solutions provider InterlinkONE, discusses the differences between email and social media that make it important to integrate them effectively, and how to do just that.

A shopper walking into The Fashion Mall at Keystone in Indianapolis, IN, can click on the new Simon iPhone app to discover that she can get $30 off at Gap if she brings any of her old denim to the store

It’s that time of the year again, earnings season. The third quarter has ended, and public companies have shared how they fared. It’s a time of anticipation, an intense period of guesswork…

Social couponing-in which online coupon offers go active once a minimum number of registered users sign on to them-has become a hot new promotional platform, particularly for category leader Groupon

By her own admission, Stacey Raiche doesn’t have a traditional direct marketing background. But Raiche, who recently joined marketing services firm Epsilon as senior VP, in support of the healthcare practice within Epsilon’s strategy and analytics consulting group, views this as an advantage.