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GO HOME HAPPY www.blockbuster.comJust the fact that they can download the now-infamous dancing baby should be enough reason for surfers to log onto Blockbuster’s

Israelis love receiving presents, worship the word “free,” and long for the exhilarating feeling of knowing that we’ve won something others haven’t. We

The Canada Dry unit of Dr Pepper/Seven Up, Plano, TX, gets into the holiday spirit with two promotions. One is the Bring Me Home for the Holidays a value-added

The winners of this year’s Dialog Awards for phonecard promotions are tangible proof that prepaid cards can be highly effective motivators, both in the

I Found Your Wallet/USA You know you’ve got a potential PRO award promo on your hands when you receive personal huzzahs from targets who are themselves

As the holiday season approaches, readers may find themselves wondering what to buy for that special database marketing manager on their gift list.The

There’s a classic Far Side cartoon that shows Einstein at his blackboard, puzzling through a ridiculously convoluted formula. In the middle, tucked among

Motor City markets are big on coupons, but short on some of the services that are standard in other cities. Detroit is the No. 1 market for stores offering

Pharmanex’s cholesterol-lowering herbal remedy Cholestin was marking time on Tampa retail shelves until disc jockey Jack Harris started treating himself

All interest is active. We take interest. E-mail helps customers act quickly and easily on their interests. That’s why, as Yoyodyne vp marketing Jerry