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Sales promotion company Valassis Communications Inc., (VCI), Livonia, MI, signed an agreement to purchase up to 50% of Merge, LLC, to launch an Internet

Colgate’s Total toothpaste, Clorox’s Formula 409, and Dreyer’s Homemade Ice Cream were the first three brands to be inducted into the Free-Standing Insert

Attractive young entertainment industry executive boosts the popularity of her network’s substantial cartoon properties by connecting characters to kids

Mrs. Butterworth was hurting when Ed Yuhas met her. Aurora Foods hired him in 1997 to revive Mrs. B and its other “new” syrup brand, Log Cabin, bought

CO-PROMOTIONS FEATURING COMPATIBLE BRANDS can hop up an offer like cayenne on a mud bug. Through joint efforts, brands may deliver a doubly compelling

Supermarket buyers weren’t going along with the taste test, but Dan Williams didn’t sweat it. As vp-marketing and sales for the Dairy Foods Association

Forget national sweepstakes, the Internet, and tear pads. Retailers would rather have your demos, shipper displays, and a few extra bucks for direct mail.That’s

Who knew a coffee-liqueur could be this fun? What’s cool is that the cocktail concoctions are the least exciting things here. Get tipsy in the Pleasuredome,

There’s a lot of talk about the accountability of Internet advertising but we fear that, in practice, it’s just that: talk. Throwing banners all across

Here’s the fantasy: The security camera stationed at the automated teller machine you’re using notes that you have a large ketchup stain on your jacket.