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CANADA Partners in Pie Shirriff and Tenderflake are springing into action with a themed partnership that gets retailers and consumers into the Easter

Inspired marketing isn’t necessary to sell tickets to Major League Baseball games. Inspired scouting and coaching are. It’s easy to put fannies in the

When Mead Johnson Nutritional began a direct mail program for its Enfamil brand in 1992, it sent mostly coupons to the nation’s four million new mothers.

NEW YORK CITY The newest property in Warner Bros.’ Batman franchise barely made it onto the small screen before it made deals to hit the supermarket thanks

IT IS THE few hushed moments after the birth of a new baby. The parents, their happiness sharp and perfect as a crystal in the snow, examine the mysterious

Valassis Communications Inc., Livonia, MI, has signed an agreement to purchase up to 50 percent of Pacific Palisades, CA-based Merge LLC and launch an

Teleservices bureau Convergys Corp., based in Cincinnati, plans to open a call center in Clarksville, TN, creating nearly 1,000 new jobs and building

SuperMarkets Online Inc., a subsidiary of Catalina Marketing Corp., St. Petersburg, FL, has signed an agreement with America Online to offer its ValuPage

Drugstore giant CVS Corp., Woonsocket, RI, is testing customized promotions in three markets, with plans to add major metro stores this year and roll

If you don’t have at least two years worth of data,” says Alex Kota, vice president of advertising for Troy, MI-based Kmart, “then you are already behind.