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Kraft Foods named its first-ever chief marketing officer in May, tappinglong-time staffer Paula Sneed to take the job. Sneed has been seniorvp-marketing

Kiosk marketing is on the rise as more companies find broader applicationsfor electronic pitchmen. Hasbro, Inc., Pawtucket, RI, recently contractedwith

When a major retail chain invited Procter & Gamble’s Jim Bechtold to visitits top execs, there were about 10 men in the room – and one woman. Theywanted

Chancellor Media Corp., Dallas, will vote July 13 to approve a $4.1 billionmerger with Austin, TX-based Capstar Broadcasting Corp. that would form thelargest

I’ve never seen a bumper sticker that said ‘I’d rather be groceryshopping,'” says Phil Hawkes, former executive vp of Phoenix-based ABCOFoods.Food retailers

IF THE ENVELOPE says “Free,” any consumer is guaranteed to open it, right?Actually, only about 60% of those who received a Val-Pak envelope boasting “A

SMALL AIRLINES FLY in a turbulent market. With competitors buzzing at their tails, independents must garner customer loyalty and assert their brand without

Spiegel is my co-pilotRetailers can piggyback on United Airlines’ Mileage Plus through a loyaltyprogram called Mileage Plus Shopping. It’s the first Momentum

The Federal Trade Commission and the Coupon Information Center yesterday announced the results of a Coupon Internet “Surf Day.” Fifty-one Internet advertisements

You’re a manufacturer tying in your promo with the biggest sports event of the year, the Super Bowl. You plan, you promote, and what happens as a result?The