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Promotion people are daring people. They send identical twins to accost shoppers at supermarkets. They have people drink beer out of paper bags. They

Business is good. But how do you know? I mean, how do you really know? Once, all you cared about were products and events. Working with retailers on co-marketing

Everyone should have a chance for a big payday with multi-partner tie-ins. Here’s how to handicap your play.Marketing may lack the complexity of nuclear

Toysmart.com launched a $21 million marketing push to introduce itself to parents and teachers as an online source for what it calls “good toys.”The campaign

F your brandForget banner ads. You want click-through to your Web site? Get on the keyboard. ChannelCommerce.com, Santa Monica, CA, is selling access

Northwest Airlines and its newest rival, Sun Country, are handing out premiums for two very different reasons.Northwest’s new passenger packet is part

Given the industry-wide turnover in brand management within packaged goods companies, it’s hard to keep even a small one-to-one program in place over

Whole Foods Market – a purveyor of organic foods, healing remedies and the down-to-earth lifestyle such things engender – is taking a decidedly synthetic

Outdoor equipment retailer Mountain Miser was forced by circumstance to become a one-to-one marketer. The Englewood, CO-based store’s database had grown

One-to-one marketing is often touted as a great strategy for high-ticket items. But what about low-cost, commodity-type products like those found in a