Search Results for: coupons
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CoolSavings Settles E-coupon Lawsuit; More Pending
CoolSavings.com Inc., Chicago, and digital direct marketer emaildirect inc., have settled a patent infringement lawsuit filed 14 months ago by CoolSavings.The
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Home & Garden Show Sampling Program
Inserts, coupon or product samples can be placed into 1.35 million “goodie bags” that are distributed at these home decorating and remodeling shows.Cost:
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Super Coups Acquisition Expands Company Reach in Western U.S.
Super Coups, a subsidiary of Windsor, CT-based direct mail coupon company Advo, Inc., has acquired Yellow Jacket Franchise Corp.’s franchise system. Yellow
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Coupon Squeeze in California
Marketers can no longer give Californians the “gift” of coupons. A law passed Oct. 10 prohibits marketers from offering a coupon as a gift or prize if
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Will Argentines See PromoRed?
No Limits launches an Internet bulletin board for Latin America.Buenos Aires-based promotion agency No Limits is hoping to show consumers that, when it
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Wrapped Attention
Sometimes it still pays to think inside the box.New technology and twists on old tactics are driving promotional packaging. There are two varieties: Promos
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Boxing Days
Kellogg Co., Battle Creek, MI, returns to in-pack premiums for the first time since 1995 with Sesame Street Mini-Beans, a line of 24 plush dolls that
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The Secret Handshake
As the “Global Village” grows, consumers cluster around common interests. Getting a few coupons in the bargain doesn’t hurt.Rosie O’Donnell can draw crowds
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Loyalty Cards: Meanwhile, back in aisle five…
Don’t throw your frequent-shopper card away just yet. Grocers are refining broad loyalty programs with clubs tailored to consumer segments. Ann Raider
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Agencies
“Y2K” Doesn’t Mean “You’re too Cute”
Anyone who thought the coming millennium would bring a new and clearer dimension to conventional advertising had better take some melatonin and disappear