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It’s hard to tell from these ads that Hunter Douglas offers an impressive line of custom-made window treatments for home or officeIt’s about time us direct

It smacks of a now classic (but not beloved) holiday tale: A hopeful young woman placed an order with an online toy retailer on Dec. 6 for two items listed

As this issue of DIRECT goes to press, the second issue of our new sister publication, 1to1, is also getting ready to go to the printer.Shameless Plug

Despite its unprecedented growth year to year, e-commerce accounts for only 2% of retail sales. Marketers are looking for ways to drive consumers to their

The journey to customer retention on the Web is still mostly uncharted territory. Those who have taken the role of electronic Lewis and Clarks say in

Business-to-business marketers are always looking for ways to demonstrate our value, explain the contribution of our activities and justify budgets. Just

At most weddings today, it’s not just the parents of the happy couple wishing for a lifelong relationship. More and more, retailers and marketers like

Leave it to NASCAR. The stock-car racing association undertook its first-ever national in-store promotion this quarter, and who did it score as retail

Three major food companies are jockeying to bring soy mainstream, even though other functional foods are currently faltering.In January, Kraft Foods bought

Cooperative mail company Val-Pak, Largo, FL, has formed alliances with SuperMarkets Online Inc., News America Marketing and planet U.The SuperMarkets