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Paper routes must be a lot more lucrative these days. According to Census Bureau figures, kids 19 or younger account for about 79 million, or 29 percent,

In the early 1990s, before the Internet explosion, pundits heralded interactive television, or ITV, as the new media gateway to the Great Unwashed. Greater

New Page 2 DreamWorks, Glendale, CA, this spring unleashes its largest promotional slate ever with a multi-partner package for Shrek, a CGI tale about

What do you do when the new neighbor asks about your occupation? Confess it: You tell them you work in advertising. It’s easier, it’s sexier, and it doesn’t

Is your marketing plan built on efficiency? Is every tactic well-timed with a projected positive return? Are the coupon values optimized to maximize redemption

M-commerce isn’t the killer app for wireless–yet

Rebates have always been a double-edged sword. They can stimulate sales on high-cost, slow-moving products, but can dilute brand equity and cut into profits

In the early 1990s, before the Internet explosion, pundits heralded interactive television, or ITV, as the new media gateway to the Great Unwashed. Greater

health clubs around the nation will see memberships increase this month as millions of Americans begin running, lifting, and climbing stair after stair

DreamWorks, Glendale, CA, this spring unleashes its largest promotional slate ever with a multi-partner package for Shrek, a CGI tale about the adventures