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The mass merchandise shakeout continues. This time, promotion plays a crucial role. The top-of-the-heap battle is between Kmart, Target, and Wal-Mart,

Ukrop’s Supermarkets’ rich CRM mix includes in-store kiosks and e-mail fliers

Coupon clippers rejoice. Those involved in the manufacture, distribution, and fulfillment of coupons give a cautious thumbs-up, too. With consumer confidence

Largo, FL-based Cox Target Media last week said it will close down the Carol Wright direct-mail co-op business and fold the operation into its Val-Park

Welcome to Mail Stream, a weekly column appearing every Friday that details the newest and most notable direct mail promotions hitting mailboxes. The column is brought to you by Paradysz Matera and Direct Newsline.

Mention “Webcasting” and people often conjure up images of pimply teens huddled around PC screens to watch shaky, robotic pictures of rock concerts that

Mention and people often conjure up images of pimply teens huddled around PC screens to watch shaky, robotic pictures of rock concerts that black out

In the early 1990s, before the Internet explosion, pundits heralded interactive television, or ITV, as the new media gateway to the Great Unwashed. Greater

Mention “Webcasting” and people often conjure up images of pimply teens huddled around PC screens to watch shaky, robotic pictures of rock concerts that

When brand managers sliced distribution of coupons, samples, premiums, and direct-mail in a move toward target marketing in the mid-1990s, suppliers moisturized