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Albertson’s, a Boise, ID-based grocery chain, will increase its participation in the Catalina Marketing Network throughout all the grocery stores it operates…

Connecting your retail channels to your on-line promotions has always been important. But it now is becoming critical to the success of a campaign. While

By now, very few marketing and brand managers even flinch at the discussion of a minor recession in 2001. It’s here and we know it. The question is how

After years of occupying third place among the Big Four television networks and seeing its audience grow as old as Dick Van Dyke’s shtick, New York City-based

Determining ROI for promotional events is still a hit-or-miss affair. Irvine, CA-based Lincoln entered a five-year sponsorship of the U.S. Open last summer

After years of occupying third place among the Big Four television networks and seeing its audience grow as old as Dick Van Dyke’s shtick, New York City-based

St. Louis-based Anheuser-Busch is putting the final touches on a three-month summer blitz set to break in May for its flagship Budweiser brand. The multi-million

It’s rare for an international packaged goods company to talk about a product under development until, that is, it launches. This month, we catch Gillette

After years of occupying third place among the Big Four television networks and seeing its audience grow as old as Dick Van Dyke’s shtick, New York City-based

Anyone who still thinks the Internet is populated solely with videogame-addled teenagers and computer programmers in sore need of a date hasn’t been reading