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What is the difference between an opinion and a substantive comment? You don’t know either?

Nickelodeon puts the ‘Stars’ in alignment for its second Rugrats movie.

Supplier shakeups, brand consolidation hold growth at 3.9 percent.

A Cautionary Tale: Promotion spending rises 8.1 percent in 2000, as the market goes iffy.

Cincinnati-based Procter & Gamble’s Pringles turned the key on its first mobile campaign in March as the Pringlesmobile, a 53-foot trailer featuring a

AGs contend ads, matchbooks still target kids.

Atlanta-based Coca-Cola. Co. is bringing last summer’s successful pop-top back for another run, as Diet Coke and Sprite join the flagship Coke brand on

Consumer products firm, Thane International Inc., is adding interactive television enhancements to its direct response short-form and long-form advertisements

E-mail change of address service ActiveNames, New York, has closed its business. The company, founded in 1998, was considered a serious contender among

Plano, TX-based Dr Pepper/Seven Up goes the co-op route next month as the Dr Pepper brand jumps into a barbecue-flavored cross-promotion from Oakland,