Search Results for: coupons
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Agencies
Clutter: Extras, Extras!
Don’t stop the presses. Rebates, celebrity endorsements, games, sweepstakes, and contests, cross-promotions, and coupons galore make in-print promotional
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Agencies
TRADE PROMOTION: Going for Broke
Tom Christal’s first job in retail was to throw away all the P-O-P that never got used: the stuff that came too late, or was the wrong size, or was never
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Agencies
Clutter: More Than Meets the Eye
Don’t blink or you’ll miss them. Seriously. PROMO’S four-hour run through one of Stop & Shop’s Norwalk, CT, stores was a lesson in the clean store policies
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RESEARCH: Street Smarts
Here are two truths about trend-spotting: It’s not rocket science. And everyone should do it. You have to look a little further ahead to stay in business,
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Second Set
Irvine, CA-based Lincoln Mercury late this month heads back to the United States Tennis Center in Flushing, NY, for the second flight of a five-year,
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Clutter: The Tangled Web
They’re everywhere! PROMO fired up the Web browser for three hours of surfing one day, and blearily pushed away from the computer having encountered a
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Making the Grade
Don’t let the green hair and body piercing fool you. Today’s college students aren’t simply scrounging pennies for pizza and beer. In fact, they’re spending
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KFC PICKS ‘SEINFELD’ ALUM FOR $200MM EFFORT
Former “Seinfeld” star Jason Alexander stars this week in a new $200 million marketing campaign from Louisville, KY-based KFC. The effort features the
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MILLER BREWING UP HALLOWEEN BLITZ WITH MGM
Milwaukee-based Miller Brewing Co. in October will team with Los Angeles-based MGM on a national Get Your Party Vamped effort expected to feature placement