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Awards for the year’s best premium incentive campaigns were recently bestowed upon a diverse group of six marketers by the Incentive Manufacturers & Representatives

SLOs are moving pretty fast these days. Once mainly fodder for the cereal aisle, self-liquidating offers have cooled their heels a bit in the land of

There’s nothing quite like sampling day at the supermarket. Placed strategically throughout the store are tables presided over by demonstrators handing

Newspaper freestanding insert marketer Valassis, Livonia, MI, has decided to pull the funding on Save.com, its Internet couponing venture, paving the way for its immediate closure.

Like most fairy tales, “Shrek” ended happily ever after – for the film’s animated characters and for DreamWorks, which pulled in $261 million (to date)

Good news abounds about online advertising. Two studies released Wednesday at the Jupiter Media Metrix Online Advertising Forum in New York, predicted

Spiegel, which recently found to alarm that customers were misusing discount coupons, has started charging the credit cards of the offenders. But the

Ford Motor Co. Detroit-based Ford Motor Co.’s nascent iDentify licensing unit in June acquired The Beanstalk Group, New York City. Ten-year-old Beanstalk

Few retail sectors have it tougher than department stores these days. As mass merchandisers enhance soft goods and cosmetics offerings, niche specialty

Getting out of the office much this summer? No, we’re not talking about the 19th hole, the beach, or the endless stream of barbecues filling up the date-book.