Search Results for: coupons
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Too Many Members Force Stonyfield to End Loyalty Program
Last month, the marketers at Stonyfield Yogurt let its 500,000 loyalty rewards members know that the program was coming to an end.
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Snapchat: The Next Big Thing in Coupons?
A New York Times profile of Snapchat revealed that the startup recently raised $13.5 million in venture capital led by Benchmark Capital. It gives the company a valuation between $60 million and $70 million, despite its lack of a true revenue stream. That’s big news enough, but a tiny bit of the article highlights something […]
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ShopGala Q&A: Expect More Product-Related Daily Deals, Margins Are the Name of the Game
ShopGala is a major online destination where businesses can share coupons and deals with consumers. Its website has a “Deal of the Day” section where it hosts daily deals from retailers, giving the company a third-party perspective on the daily-deals industry. It’s with that viewpoint that Don Batsford Jr., co-founder of ShopGala, shares his thoughts […]
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Agencies
Emails We Love: Chili’s Gets Personalization Right
Chili’s gets targeting right, with a personalized email that hits all the right notes.
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Mobile
Five Predictions for Mobile Measurement
Here are five predictions on what the mobile messaging and measurement landscape will look like in the year ahead.
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Agencies
Marketers Take On Growth in Club-Store Sales: Q&A
Marketers adapt to high sales growth from the warehouse club channel: Deloitte research.
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Agencies
My Bet is on the “Coke Chase” Showgirls
Coca-Cola is hoping to win big this year with “Coke Chase” a promotion marketed around the Super Bowl that encourages public voting.
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Social
How to Use Facebook to Generate Leads
With an estimated 1 billion people using Facebook, now is the time for marketers to take advantage of Facebook advertising to generate leads.
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Agencies
Tecate VP Marketing on Tapping the Big Game to Reach Hispanics: Q&A
This year’s annual program around the Super Bowl, “A Man Knows How to Choose His Team,” continues Tecate’s hard work to reach the U.S. Hispanic consumer.
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Google Launches Zavers, Relevant Digital Coupons and Loyalty Rewards Using Real-Time Data
On Friday, Google introduced Zavers, “a digital coupon solution that enables retailers and manufacturers to reward loyal customers with coupons that are relevant to them