Search Results for: coupons

Groupon is valued at about $2.8 billion, less than half the $6 billion Google offered back in late 2010. So at 50 percent its original price, would Groupon be an attractive acquisition target for Google or any other potential buyers? According to one analyst, Groupon’s slowdown and the potentially cheaper route of investing more resources […]

Merchant Warehouse, a provider of credit card processing equipment, software and merchant account services, has put together an infographic with some helpful information and pointers for businesses looking to boost their holiday sales by taking advantage of the mobile marketing movement. “It’s no secret that holiday shopping delivers a surge in sales for many retailers,” […]

Nielsen recently published “State of the Media: The Social Media Report 2012,” a whopper of a recap of all things social media from the past year. Among the many interesting findings in the report is that a third of people say ads on social networking sites are more annoying than other online ads. Also, Asian […]

Armed with plenty of information about their customers’ habits and whereabouts, AT&T and Verizon Wireless are getting in on the daily-deals game. Both mobile carriers are offering customers location-based coupons and daily deals. AT&T Alerts is an SMS location-based offers platform. Verizon Selects, a pilot program, leverages the demographic information stored in its customer databases, […]

All that hard work brand managers have been putting into social media appears to be paying off. Some 70% of consumers in a new study from SocialVibe, conducted by GfK, reported making a purchase as a result of participating with a brand socially.

Google has acquired couponing platform Incentive Targeting, both for the expertise of the company’s employees and for its capabilities. Incentive Targeting enables CPG and grocery businesses to run promotional campaigns on its self-service website, though its technology can be applied to other industries. “Our unique approach slashes the cost, time, and effort required by letting […]

Smartphones, tablets, great deals and viral sharing push Cyber Monday spending.

This new survey from the Shopper Technology Institute unveils how CPGs use coupons.

Arm & Hammer is using a mobile coupon as a way to gather customer intelligence from some retailers not willing to share that data.

If Groupon is counting on the holiday season to give its struggling business a boost, it’d better think again. According to a new study from Ipsos Public Affairs and Offers.com, daily deals are significantly less popular this year than they were last year. The study found that 71 percent of respondents say they shop online, […]