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Agencies
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IT’S EVERY PROMOTION professional’s mantra: When times get tough, is always the first thing that gets cut. These days, the
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Agencies
DIRECT listline
NEW LISTS Tabak’s Potency Buyers Macromark Inc. is introducing a list from the second quarter of 2002 with nearly 20,000 names. These buyers responded
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Bingo.com and Walter Drake Partner
Bingo.com Inc. has entered into an agreement with Walter Drake Inc., for its players to use “Bingo Bucks” to purchase discount coupons to use for Walter
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Mail Stream: A Report on Incoming Direct Mail
Clif Bar Sports performance snack maker Clif Bar is the latest retail grocery brand to promote samples of new products through the mail. By shrink-wrapping
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Planting the Seed
Organic and mainstream food marketers are readying new products to capitalize on a federal labeling law that takes effect in October. The National Organic
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Plot Twists
Looking for unique publicity, the marketing brain trust behind Mrs. Fields Cookies, Inc. learned that NBC Entertainment’s most popular daytime drama,
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BACK-END AND BELOW-THE-LINE SERVICES
STEALTH MARKETING Mail-Well Inc., Englewood, CO, developed interactive technology dubbed Rub n Reveal that displays previously messages when activated
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Sleepless in September
A month of last-minute nightmares and sweet-dream solutions It’s 3 a.m. Do you know where your ad slicks are? No matter how well you’ve prepared the campaign,
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Agencies
Ice Age Cometh
Twentieth Century Fox Home Entertainment, Century City, CA, scored more than $85 million in promotional support for the Nov. 26 home video release of
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Quick Thinking
You can’t build a strong property without a kids meal tie-in. At least that’s what it seemed like in June at the annual Licensing Show in New York City,