Search Results for: coupons
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Valassis Buys NCH Marketing Services
Valassis has purchased NCH Marketing Services Inc., a coupon processing and promotion information management firm based in Deerfield, MI, for $60 million
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BRANDS PUMP UP FOR “THE HULK”
Universal Pictures has unveiled a bulging list of promotional partners for this summer’s release of the big-screen version of the “The Hulk.” Retail efforts
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Dr Pepper/Seven Up and Ebay Launch Points-Based Promotion
Dr Pepper/Seven Up, Inc. has teamed up with online auction firm eBay to develop “Liquid Loot,” a loyalty program. The new program will debut in June 2003.
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Goody Products Promotes Infant Line Through Mini Web Site, Mail
Goody Products Inc., Atlanta, has launched Goody Baby, a line of hair accessories for infants. The products are being promoted through direct response
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KMART PROMO SOFTENS STORE-CLOSING BLOW
Kmart Corp., Troy, MI, has launched Savings Are Here to Stay, a promotion designed to soften the blow as 318 of its stores close over the next few months.
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The Second Coming
HBO Video and Artisan Home Entertainment are banking on weddings and whales to bring home-video success. The producers of the popular VeggieTales series,
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SECOND OPINION
Three years ago, Tamiflu was king of promotion. Nutley, NJ-based Roche kicked off the anti-flu brand with a ground-breaking mobile tour (designed by St.
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Japan, land of the happy clippers
Although Japanese culture embraces premium brands and high tech, Japanese consumers gladly redeem mass-distributed coupons in restaurants, convenience
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Mail Stream: A Report on Incoming Direct Mail
Here’s a peek at a few new offers in the mail. A new apparel catalog, Aireagal, appears selling upscale goods from the Emerald Isle; an appeal from the Million Mom March seeks help in its mission to battle against firearms and Dan’s Chocolate sends out a full print catalog geared toward a long shelf life.
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Deja View
January Howard Beales, director of the Federal Trade Commission’s Bureau of Consumer Protection, reiterates FTC chairman Timothy Muris’ outline to enforce