Search Results for: coupons
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CoolSavings Launches Cross-Channel Coupon Program
CoolSavings Inc. has debuted a marketing platform that lets consumers redeem coupons at any sales channel they want. Through the Buy Anywhere program,
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Tasty Baking Spends $2 Million To Promote Tastykake
After more than a decade of next to nil advertising, Tasty Baking Co. has hired an ad agency and plans to roll out with a major integrated campaign over
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Howard Johnson Distributes 750,000 Game Cards
Howard Johnson International is hoping to fill hotel rooms with its Pillow Pay Off promotion, which places scratch-off game cards on the pillows of each
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Folgers Debuts Cappuccino
In keeping with the trend in a growing creamy coffee segment, Folgers has introduced Cappuccino. The coffee began appearing this month in retail outlets
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EXECUTIVE HEADS ROLL AT KMART
Bankrupt Kmart Corp. is biting into the executive ranks with its latest round of job cuts, including laying off Steve Fueling, senior vp-marketing and
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MCDONALD’S SLATES FIRST GAME SINCE 2001 SCANDAL
McDonald’s Corp. climbs back in the saddle this month with Winning Time, its first game since the FBI busted a fraud ring last summer that stole $20 million
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HERSHEY, MRS. FIELDS PAY FTC FOR COPPA INFRACTIONS
The Federal Trade Commission last week settled separate charges against Hershey Foods Corp. and Mrs. Fields Cookies for violating the Children’s Online
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FEDS BREAK UP COUPON FRAUD RING
In one of the largest U.S. coupon schemes ever, federal law enforcement officials last week arrested 16 people suspected of participating in a clip-out
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Mail Stream: A Report on Incoming Direct Mail
Golf Digest Players Club With a headline reading “Earn Free Golf, Play More and Pay Less!” the first mailing tracked from Golf Digest Players Club makes
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Mail Stream: A Report on Incoming Direct Mail
Golf Digest magazine extends its brand by offering membership in the Golf Digest Players Club. Also, in this week’s Mail Stream, Value Express tries a loose-leaf promotion.