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McDonald’s Corp. is looking for one or two mainland markets to continue testing McDeals, a loyalty program that’s been testing in Hawaii since October.

The number of manufacturer coupons printed and distributed by consumer packaged goods companies grew by 3.8% to 248 billion in the United States last

: Richard, during my tenure at Burnett, we worked on a couple of projects

EGGLAND’S BEST: has teamed with several brands including Sara Lee, Korbel, Gold Medal, Roman Meal and Bigelow Tea for a number of spring promotions. Eggland’s

When a privacy advocate challenged Lynn Wunderman to make her own personal marketing profile public, she told him to wait five minutes. The president-CEO

While brawn and beauty got a nod, the majority of finalists in this year’s Reggie Awards had something that appealed to the kid in all of us. The Promotion

It’s always heavily qualified by “Depending on the war situation…,” or ”Barring a double-dip recession…,” but a perceptible note of confidence has crept

Nothing gives usually unflappable marketers that deer-in-the-headlights look like the mention of the word privacy. With horror stories circulating about

Sampling rebounded slightly after a dismal 2001, up a modest 9 percent to an estimated $1.34 billion as marketers gingerly resumed campaigns. “Sampling

If only Bruce Banner would get glad instead of getting mad, he might not turn into a scary green monster, but into a proper spokesperson for The Glad