Search Results for: coupons

  • Oh Yeah, Baby

    As I’ve noted in this space before, with each significant life change comes an exciting opportunity to experience yet more aspects of direct marketing

  • BACK-END AND BELOW-THE-LINE SERVICES

    BACKSEAT DRIVERS City Media, Ridgewood, NY, has introduced a new service targeting the most captive of audiences: taxi passengers. Seven-inch by four-inch

  • McDonald’s Reaches $58 Million with Mammoth FSI

    Coming on the heels of one of its top marketers declaring that the “30-second spot is over,” McDonald’s has dropped its first national FSI campaign since

  • Blockbuster Teams with TCBY

    Blockbuster and TCBY yesterday kicked off a cross promotion to boost video rentals and drive sales of ice cream cakes and pies around Mother’s Day. Customers

  • CoolSavings Narrows Loss in Quarter

    CoolSavings Inc. reported a net loss of $950,000 for its first quarter, an improvement over a net loss of $2.5 million last year. The online coupon marketer

  • FRITO-LAY, KELLOGG AND OTHERS GEAR UP FOR ‘NEMO’

    Retail accounts will soon be swimming in an array of promotions for Disney/Pixar’s “Finding Nemo” CGI film about two clownfish separated in the Great

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  • Pushing the Envelope: Oh Yeah, Baby

    As I’ve noted before, with each significant life change comes an exciting opportunity to experience yet more aspects of direct marketing and customer

  • EQUAL LAUNCHES 4 OZ. SPOONFUL

    Ever try emptying enough Equal packets to make one cup of sugar for a cookie recipe? Try no more, Equal has introduced Equal 4 oz. Spoonful, a cup-for-cup

  • DUNKIN’ DONUTS PUTS ON PINSTRIPES

    Dunkin’ Donuts has inked a four-year deal making it the official coffee and donuts shop of the New York Yankees. The Randolph, MA-based donut chain will

  • Live from CADM: U.S. Catches on to Mobile Phone Marketing

    Common wisdom has it that people don’t want to be pitched on their mobile phones. But some do, especially when the messages are short and they get coupons