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Almost two million new-member registrations helped boost online couponing network CoolSavings Inc.’s revenue for the second quarter to $8.6 million, compared

Patriot Communications LLC, a telecommunications service provider in Culver City, CA, has formed a new division to specialize in customer-relationship

Shell Oil Products US is launching a $25 million campaign to promote new gasolines formulated to give better mileage. The campaign includes P-O-P materials,

Prospectiv Direct has launched Healthy-Individual.com, a Web site where consumers can connect directly with companies providing health-related products

Guests checking into Travelodge Hotels this summer will be greeted with a $5 coupon good at all Toys “R” Us, Babies “R” Us and Kids “R” Us stores on purchases

The criminal case of Gino DeLuca is unlikely to trigger a major shift in negotiations in the in-store marketing industry. That’s happening on its own.

THERE ARE MANY different ways that companies select the promotional offers they will use for their next promotional period. Companies and agencies use

ROI. To hear some people tell it, these are the three most important letters in promotional marketing. Today you’ll be hard-pressed to attend any agency

CLEAR CONNECTION With Do Not Call laws all the rage, Gryphon Networks has developed automated Do Not Call and privacy compliance solutions for telephone

Doing a deal abroad? I do a lot of work with a premium manufacturer in Hong Kong and visit once or twice a year. Each time I go there, my rep treats me