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Loews Cineplex Entertainment adds promotional overlays to its gift certificate program as it replaces paper gift certs with Reel Dollars gift cards. Collectable

Winners of the Globes were recognized last month during a gala held during the Marketing Agencies Association Worldwide’s annual conference in Palm Beach,

Once a year, marketers get to celebrate the very best in promotion and integrated marketing. The PRO Awards reflect the highest industry standards of

There was a time when promotion was the short-term tactic marketers drew upon to push the sales needle that extra bit needed to hit a quarterly or annual

The Marketing Agencies Association (MAA) Worldwide recognized 14 Globes winners and 44 Gold, Silver and Bronze finalists during the Oct. 27 gala held

The buzz on Hollywood Boulevard was all about the young country singer who captured the wonder of a crowd that morning with her homespun ballad, Count

REGAL ENTERTAINMENT GROUP: participating theaters are offering limited-edition (300,000) mini CDs for the release of ELVIS 2ND TO NONE affixed to the

Dr Pepper plans to increase its growth with a new marketing plan backed by “ample” resources, the soft drink giant said. Next year’s increased marketing

ChicagoWashington Mutual and Opts Events took the spotlight at PROMO’s PRO Awards ceremony last night, winning Best Overall and Best Idea or Concept awards

Bob the Builder gets a new crew member this month when an animated Sir Elton John appears in the new HIT Entertainment video, Bob the Builder: A Christmas