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THE FEDERAL TRADE COMMISSION: in a response to a request for public comment by the U.S. Food and Drug Administration, filed a comment Monday regarding

THROUGHOUT THE YEAR, the editors of PROMO get to see an amazing range of work from brand executives, promotion agencies and other marketers. In this issue

Get ready for china cups in McDonald’s restaurants. This month McDonald’s Corp. opens four McCaf coffee shops inside McDonald’s restaurants in Raleigh,

Burger King kicked-off the “Get With The Spirit, Soldier” holiday marketing campaign last week for the Army and Air Force Exchange Service’s network of

The first of two new Britney Spears CD-ROMs appeared on drink cup lids last week at Sbarro restaurants across the country. The three-song CDs are distributed

Restaurant chain Chick-fil-A launched the seventh edition of its annual cow-themed calendar last week. The calendars, priced at $5 each, include monthly

Beiersdorf, Inc. is distributing 2 million samples of its Nivea for Men lotion in train stations. Beiersdorf targets male commuters at more than 792 rail

McDonald’s Corp. last week opened the first of seven McCaf coffee shops inside McDonald’s restaurants in Raleigh, NC, and San Francisco. Big Mac hopes

LEGO: is holding a nationwide contest in which kids between the ages of six and 17 have 45 minutes to build something with 2,000 bricks based on a theme

Campbell’s Soup Co. is stopping in cities across the country to offer samples of its Campbell’s Select soups. The tour hits 24 malls in 18 cities where