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Georgia-Pacific Corp. rolled out Wednesday its latest version of its 102-year old flagship Quilted Northern bath tissue at a celebration in Times Square.

Valpak and SmartSource have joined forces to distribute each other’s grocery coupons on the Internet. The SmartSource Online Savings Network, anchored

Carl’s Jr. and Hardee’s QSRs will feature Yu Yu Hakusho toy figures in their Kids Combo meals, along with a sweepstakes giveaway from March 3 through

Chick-fil-A has temporarily put a stop to its ad campaign, which features cartoon cows persuading consumers to choose chicken instead of beef, citing

Chick-fil-A has temporarily put a stop to its ad campaign, which features cartoon cows persuading consumers to choose chicken instead of beef, citing

Click here for the complete January 2004 Special Report on Event Marketing No longer a bit player, event marketing moved to the top of the bill in 2003.

For a child of the ’50s, Saturday morning television was a rite of passage. A recitation of titles from that era is enough to give a boomer chills: The

Panasonic has taken to the skies to find technology-savvy consumers and business people to entice with its array of products. As part of a sweeping, integrated

The excitement and buzz surrounding event marketing has forgiven many of its shortcomings specifically where it misses one of promotions’ greatest strengths:

Gone are the days when shopping malls were merely places to buy the latest CDs or trend-setting sneakers. Across the country, shopping centers are reinventing