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Chick-fil-A, Inc. is hyping up the opening of its new restaurant in the south by offering first comers free meals. The first 100 adults in line at the

Kellogg Co. and Cartoon Network in June will break an estimated $3 million to $4 million back-to-school blitz that puts Cartoon Network characters on

Kellogg Co. and Cartoon Network in June will break an estimated $3 million to $4 million back-to-school blitz that puts Cartoon Network characters on

America Online and MCI have renewed multi-million dollar marketing agreements with Blockbuster, Inc. The AOL agreement, which runs through December 2005,

A child sitting in a TV room watching The Batman new animated series will find the Batman action figure he’s playing with come to life as digital data

CALVIN KLEIN: has named actress Scarlett Johansson as the face for a new Calvin Klein fragrance launching this fall. The 19-year-old received two Best

Milford, CT-based BIC USA, Inc. is introducing the new Soleil triple-blade shaver next month with the help of the Radio City Rockettes. A Girls Night

In a multichannel environment, relationships with customers are more important than ever to build brand, according to Jeffrey P. Kleinfelter, senior research

No matter what the channel, catalogers face challenges. Three marketers — from REI, Brookstone and Potpourri Group — shared some of their businesses’

Online couponing firm CoolSavings Inc has purchased the Targeted Marketing Services (TMS) business of Alliance Data Systems. The purchase includes TMS’