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The toy business can be a tough game, and toy companies can’t always play by traditional rules if they are going to stand out from their competition.

Light Up the Night Ever wonder how to light up someone’s night? The new 32-oz. Mustang Drinkware introduced by London, Ontario-based PPC World gives off

There are 26 million people of Italian heritage in the U.S., and according to data compiled by the Order of the Sons of Italy of America (OSIA), they

By New Year’s Day 2006, consumers will be able to pick up a box of chocolate donuts in the grocery store and scan the nutrition label for the amount of

Back in November 2002, I dropped out of the sales promotion agency world and went on my own as an independent consultant. Suddenly the master of my own

Catalogs with attention-getting formats have been reaching my mailbox with increasing frequency. Everything from teeny books to giant ones, multi-stepped

This month, the Executive Rewards Club, a loyalty effort run by the Executive Inn Group Corp., will designate the top 10% of its members as the Inner

It’s been clear to those in the brokerage and management business for some time now that appending demographic and lifestyle data to established lists,

Do retailers get it? Do they know how to build relationships and brand in a multichannel environment? Jeffrey P. Kleinfelter, senior research analyst

THOSE 55 AND YOUNGER need not apply. MSN TV has launched a grassroots campaign to tout its television-enabled Web and e-mail service to seniors, delivering