Search Results for: coupons

Next Generation Media Corp., Springfield, VA, reported a revenue drop from $7.3 million to $7 million between 2002 and 2003. The firm, which offers direct

3/11 New Jersey has charged a state resident with masterminding a coupon fraud scheme that netted $800,000. Meanwhile, eBay has restricted online auctions

Stung by a surge of bogus Internet coupons last year, merchants in Virginia lobbied for legislation to toughen laws against coupon counterfeiters. As

Revenues in the fulfillment segment saw another strong year of double-digit growth in 2003, climbing 11.0% to $4.1 billion from $3.7 billion in 2002.

While TiVo may have spooked the advertising industry with its ad-skipping capabilities, it has opened a new door for promotion. TiVo’s Showcase component

Spending on coupon promotions grew about 3.5% to an estimated $7 billion in 2003, fueled by an increase in the volume of coupons distributed. Consumer

U.S. marketers spent an estimated $152 billion on event marketing in 2003, up about 15% from the year before. Spending will rise another 15% to 20% in

They’re beginning to believe. This time last year, marketers hesitated to express confidence in a returning economy. But with a reviving stock market

Despite some major distractions for direct marketers last year, U.S. spending on direct mail rose to $48.6 billion, compared to $46 billion in 2002. Some

This month, boxes of Cheerios will include a free copy of a children’s book as the packaged goods marketer continues its reading program. The book, The