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For the first time in its history, MasterCard teamed up with a major motion picture property for its 2003 holiday campaign. With the Universal Studios

Byte Interactive, So. Norwalk, CT, tapped Timothy McCord as VP-director of technology and Alexandra Roda VP-director of project management. Aviatech,

Upscale floral gift cataloger Butterfield Blooms has launched a new catalog, “Mother’s Gift of Springtime,” just in time for Mother’s Day. The Holy Family Hospital of Bethlehem Foundation has also crafted a new mailing in time for the holiday, soliciting donations to help support the facility.

Baja Fresh has signed as the official food sponsor of the 39th Annual Country Music Awards. All 300 Baja Fresh restaurants will promote the CMAs with

Baja Fresh has signed as the official food sponsor of the 39th Annual Country Music Awards. All 300 Baja Fresh restaurants will promote the CMAs with

Last Sunday, Kentucky Fried Chicken targeted Hispanic consumers at a Los Angeles street festival and music concert for the Latino community, by distributing

Kellogg Co. launched Cheez-It Twisterz flavored crackers this month to extend its Cheez-It snack line. Cheez-It P-O-P Two flavors, Cheddar & More Cheddar

As an incentive for consumers to redeem their unused coupons, Avis Rent A Car System, Inc. offers double dollar savings from existing dollars-off coupons

Pet product maker The Iams Co. is looking to capture new customers and has tapped a makeover expert from TLC’s Trading Spaces to tout its sweepstakes

U.S. BANK: has become the title sponsor of the Greater Milwaukee Open PGA Tour event, ending the tournament’s 36-year history without a title sponsor.