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The Milk Processor Education Program has engaged Draft Chicago to help it launch a Web site, www.2424milk.com, as part of a promotion it is running this

Gruner + Jahr USA is testing ride-alongs in Parents and Family Circle magazines. In April, the company placed inserts in 200,000 Parents subscriber copies.

Online auction giant eBay takes its brand on the road with an estimated $5 million mobile tour and sweepstakes, eBay’s biggest campaign to date. Camp eBay kicks off May 30 at the Indy 500, then tours 30-to-40 markets throughout the summer to reach …

Online couponing marketer CoolSavings has selected Accipiter Solutions Inc.’s AdBureau hosted ad management system. Chicago-based CoolSavings reportedly

NEW LISTS Eli Research Publications Medical newsletter publisher Eli Research Inc. is offering the Eli Research Publications database identifying 313,790

This month, Capitol Color Mail Inc. will launch Business Values, a shared mail and coupon-book program. The campaign will target small to midsized businesses

To help drive sales and traffic into its U.S. restaurants, Burger King tapped Valpak with a promotion and savings program for the launch of several new

THE RADIATE GROUP: Chicago, named Cory Isaacson VP-new business development for the Omnicom-owned event marketing group. He had been a partner at Chicago-based

SAMPLING DISPLAY PromoWorks, Schaumburg, IL, has created the PromoDisplayKit, an in-store demo kit whose carton transforms into an instant display unit

SMILE! YOU’RE ON HEWLETT-PACKARD’S CAMERA. Thousands of consumers are taking pictures of themselves simulated in a hot-air balloon race or wheeling down