Search Results for: coupons

  • Silk Goes Guerrilla to Sample New Smoothie

    Representatives were at the ready at organic-oriented supermarkets this month, handing out thousands of samples of Silk live!, a new soy smoothie by Silk. Consumers at Wild Oats and Whole Foods markets around the country will get to taste the new …

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  • Nivea Introduces Moisturizing Cream with $1 Million Campaign

    Nivea is using a sweepstakes and millions of samples as part of an integrated campaign to promote its newest introduction into the skincare category, Nivea Soft, in a $1 million spend. This month, a three-month sampling campaign will put 3.1 million …

  • News Briefs

    BORDERS GROUP: Ann Arbor, MI, named Michael Tam as senior VP-marketing for its 1,200 Borders and Waldenbooks stores worldwide. Tam had been executive VP-chief marketing officer for American Eagle Outfitters.TAFFY ENTERTAINMENT: has launched a licensing …

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  • FTC Approves Last First Capital Settlement

    The Federal Trade Commission has approved a settlement with Paul Schroeder, the last of seven defendants to face FTC litigation in conjunction with First

  • Blockbuster Bows Online Rental

    Blockbuster this week launched Blockbuster Online, an Internet-based rental service that lets subscribers rent DVDs by mail. Subscribers pay a $20 monthly fee and get up to three DVDs at a time by mail. There are no return dates, limits on rentals or …

  • Food Lion Reaches Agreement with Brand Coupon Network

    Grocery retailer Food Lion has entered into an agreement with the Brand Coupon Network (BCN) to provide consumer-printable coupons through weekly e-mail

  • Tyson Powers Up $75 Million Campaign

    Tyson Foods hypes protein in a $75 million marketing campaign themed Powered by Tyson.

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  • Boodle, Citigroup Coin New Ad Medium

    Online coupon company Consumer Networks will put stickers on 16,000 quarters to tout its Boodle coupons. The quarters will turn up in Minneapolis vending machine change dispensers, pay phones and on the street later this month as part of a local …

  • CC Restarts Hidden Case Promotion

    Canadian Club Whisky is reviving a promotion next month that will have consumers searching for hidden cases of the spirits, a quest that ends with an all-expense paid trip to the company’s distillery in Canada and a pocket full of cash. The hunt begins …

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  • Vassarette Targets Latinas with 2.5 Million Coupons

    For the first time in the company’s history, Vassarette Intimates is reaching out directly to Latina females, reaching 2.5 million Hispanic households this September through the Carmen’s Cupones y Consejos (Carmen’s Coupons, Tips and Advice). Direct …