Search Results for: coupons
-
Agencies
Silk Goes Guerrilla to Sample New Smoothie
Representatives were at the ready at organic-oriented supermarkets this month, handing out thousands of samples of Silk live!, a new soy smoothie by Silk. Consumers at Wild Oats and Whole Foods markets around the country will get to taste the new …
Tagged in: -
Agencies
Nivea Introduces Moisturizing Cream with $1 Million Campaign
Nivea is using a sweepstakes and millions of samples as part of an integrated campaign to promote its newest introduction into the skincare category, Nivea Soft, in a $1 million spend. This month, a three-month sampling campaign will put 3.1 million …
Tagged in: -
News Briefs
BORDERS GROUP: Ann Arbor, MI, named Michael Tam as senior VP-marketing for its 1,200 Borders and Waldenbooks stores worldwide. Tam had been executive VP-chief marketing officer for American Eagle Outfitters.TAFFY ENTERTAINMENT: has launched a licensing …
Tagged in: -
FTC Approves Last First Capital Settlement
The Federal Trade Commission has approved a settlement with Paul Schroeder, the last of seven defendants to face FTC litigation in conjunction with First
-
Blockbuster Bows Online Rental
Blockbuster this week launched Blockbuster Online, an Internet-based rental service that lets subscribers rent DVDs by mail. Subscribers pay a $20 monthly fee and get up to three DVDs at a time by mail. There are no return dates, limits on rentals or …
-
Food Lion Reaches Agreement with Brand Coupon Network
Grocery retailer Food Lion has entered into an agreement with the Brand Coupon Network (BCN) to provide consumer-printable coupons through weekly e-mail
-
Agencies
Tyson Powers Up $75 Million Campaign
Tyson Foods hypes protein in a $75 million marketing campaign themed Powered by Tyson.
Tagged in: -
Boodle, Citigroup Coin New Ad Medium
Online coupon company Consumer Networks will put stickers on 16,000 quarters to tout its Boodle coupons. The quarters will turn up in Minneapolis vending machine change dispensers, pay phones and on the street later this month as part of a local …
-
Agencies
CC Restarts Hidden Case Promotion
Canadian Club Whisky is reviving a promotion next month that will have consumers searching for hidden cases of the spirits, a quest that ends with an all-expense paid trip to the company’s distillery in Canada and a pocket full of cash. The hunt begins …
Tagged in: -
Vassarette Targets Latinas with 2.5 Million Coupons
For the first time in the company’s history, Vassarette Intimates is reaching out directly to Latina females, reaching 2.5 million Hispanic households this September through the Carmen’s Cupones y Consejos (Carmen’s Coupons, Tips and Advice). Direct …