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Next month Kraft Foods adds a “South Beach Diet Recommended” tag to packages of its existing products, with new South Beach Diet-branded products expected to launch in 2005. The tag is part of Kraft’s multi-year licensing deal with Dr. Arthur Agatston, …

The Dannon Co. promotes its Light ‘n Fit brand with an offer for free health-club passes. Consumers buy two four-packs or 10 cups of Light ‘n Fit yogurt or smoothies to qualify for a free pass to a local health club. Shoppers enter their ZIP code at …

Kaiser Permanente focuses on wellness in rebranding push

8/26 DIVERSIFIED ENTERTAINMENT INC. and direct marketing executive Joel Margulies launched The Margulies Agency, a full-service strategic marketing and branding company. In 1996, Margulies founded Transactional Marketing Partners, a relationship …

Two Maine marketers charged with deceptive ad practices

McDonald’s has entered into a northeast regional partnership with the International Health, Racquet & Sportsclub Association (IHRSA) to encourage increased physical activity, smart menu choices and awareness of overall better well being, beginning today …

STUNTS ARE IN Blind dates on a billboard; an airplane replicated in a SoHo storefront; a costumed pirate skydiving into a street festival. Promotion has

It was a focus group of women 21 to 30 all residents of Oklahoma City and the subject was shopping. I never go to a regular grocery store, one woman said.

Last month, PROMO took an overview look at marketing that leverages mobile phone communications. To date, the most cutting-edge SMS (short message service)

8/18 Mall manager The Mills Corp. and Coca-Cola Co. this week broke a back-to-school promo offering music downloads. The Here’s the Download on Back-to-School