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ALLIED DOMECQ SPIRITS, NORTH AMERICA: has bumped up marketing spending by 20% for the holidays. The spend major TV campaigns for Kahlua, Malibu Caribbean rum and Stolichnaya. COUPON INFORMATION CENTER: and PepsiCo have released a public service …

Kimberly-Clark has partnered with Wal-Mart Stores and publisher Meredith Corp. to promote Huggies Convertible diaper-pants. In-store and print offers court moms The Fit ‘n Fun program targets moms of children 12 months to three years—the prime …

Newcomer to the mail-order DVD business, Blockbuster is taking on rival Netflix, Inc., undercutting the price on renting DVDs online to try to lure customers into its corner. After Blockbuster began its online DVD rental subscription business several …

The six largest cigarette makers spent a record $12.5 billion on advertising and promotions in 2002. The $12.5 billion marks an 11% increase over the $11.22 billion spent 2001, the most recent figures available from a Federal Trade Commission study …

Many retailers use online promotions to attract Web-savvy consumers into their stores, but how can they tell these campaigns are truly effective? According to Patti Freeman Evans, a retail analyst with Jupiter Research, most retailers don’t know.

(Direct Newsline)—Call it a study in contrasts. Americans have signed up for the Do Not Call List in droves, but people are still responding to the ring. A Direct Marketing Association response rate survey released Monday put telephone marketing at the …

Call it a study in contrasts. Americans have signed up for the do-not-call List in droves, but people are still responding to the ring.

A Direct Marketing Association response rate survey released yesterday put telephone marketing at the top of the chart for ROI, with a 5.78% average response rate.

Call it a study in contrasts. Americans have signed up for the Do Not Call List in droves, but people are still responding to the ring.

A Direct Marketing Association response rate survey released yesterday put telephone marketing at the top of the chart for ROI, with a 5.78% average response rate.

A Direct special report on the state of the direct marketing industry

GENERAL MILLS: Minneapolis, has extended its contract for Boodle online coupons, which are distributed via 250 newspapers’ Web sites. General Mills tested the service this summer via Boodle owner Consumer Networks, San Diego. It’s “a way for us to reach …